Visibility · Authority · Market radar
cxrecruitment.nlReach in the first quarter, indexed (before = 100).
The situation
Two audiences competing for attention: clients posting vacancies and candidates applying. Marketing consisted of scattered activity per audience, with no view of what it added up to.
What we built
One position for both audiences, with separate content and separate follow-up. The market radar runs continuously and shows which clients are orienting themselves, so the outreach actually lands.