B2B marketing for SMBs

Your marketing team on one platform.

All your data sources connected in one secure platform. Five AI agents do the volume work, senior marketers review everything before it goes live. The steering of a CMO, without the salary.

From €699 per month, excl. VAT, tooling subscriptions and AI token costs.

Your dashboard

The dashboard every client gets.

Every client watches along live: where you stand in Google and ChatGPT, how your content performs on LinkedIn and which accounts show buying intent. For every goal you see where you stand, where you want to go and whether you are on track. No monthly report after the fact, no spreadsheets.

The platform

Data. AI agents. Human judgment.

Underneath it all sits one data layer: organic, Google Ads, Meta, LinkedIn and your CRM connected to one platform. On top of that, five AI agents do the volume work. And above that, a senior marketer takes the decisions a CMO would take.

Where do you stand online against your competitor?

Get the scan
Score
quote requests
Visibility · Operational base
2x
demo requests
M2C Telecom
5,0
stars on Google
client reviews
25+
years of B2B marketing
Senior marketer on your account
Open calendar
Who it's for

For B2B SMBs.

Your buyer does their own research first: in Google, in ChatGPT and with colleagues. We make sure you are there.

Long sales cycles

Your buyer orients for months before calling. The radar shows which accounts are orienting themselves, so you get into the conversation in time.

Strong product, invisible

You deliver better work, but a weaker competitor wins the deal. Visibility in Google and ChatGPT changes that.

No time for marketing

Your team builds and delivers. The platform publishes, follows up and reports. You watch along on the dashboard.

Software, IT & telecom → Finance & real estate →
Three pillars

SEO. Content marketing. Lead generation.

Three pillars, one platform: this is what the platform delivers, run by the five agents. One partner. What we build stays standing.

01 · SEO & AI visibility

Getting found in Google and ChatGPT.

Be there when your market searches. In Google and in ChatGPT. Technology, reviews and content in order: without visibility nothing starts.

  • We manage to between 50 and 500 keywords, depending on your package. Concrete keywords with search volume and buy intent, not everything.
  • A one-hour conversation about your goals, your clients, and your current position. Honest advice, even if we're not the right partner.
  • Reviews on Google, Trustpilot and sector platforms are a hard ranking signal for SEO and a citation source for LLMs like ChatGPT. We set up a review flow and manage your Google Business profile.
  • Reviews, local SEO & Google Business
  • No 200 spam links, but 5 that matter. Sector-relevant backlinks that move rankings.
  • No black box.
  • Visibility live in your dashboard
  • SEO optimisation by the SEO agent
Get the GEO scan → More on SEO & AI visibility →
02 · Content marketing

The reason to choose you.

Building authority with your own expertise. The reason to choose you, not your competitor. Written by people who know your sector.

  • 1 to 2 posts per week. For the human behind the brand, sector impressions and behind-the-scenes.
  • Measure and adjust
  • Two primary channels, no fragmentation
  • Destination
  • More clients
  • Findable in search engines and LLMs, authority visible to your market, and you're on the shortlist before the first pitch is made.
  • We write about what your clients actually ask, not about what marketing agencies think will score well.
  • Automated publishing by the content agent
More info →
03 · Lead generation

Seeing who is orienting themselves.

Seeing which accounts are orienting themselves, and timing the follow-up. Signals from your market, turned into outreach that lands well.

  • Market overlap and market reach per sector
  • 95
  • Shortlist position and how market demand develops
  • Tracking citations in ChatGPT and Gemini
  • 5
  • Automated outreach on warm signals
  • Signals and actions live in your dashboard
More info →
Chat & voice on your site

Visitors get immediate answers, even outside business hours. Simple questions get handled, complex conversations get routed to you. One dashboard, no tools soup

We set up the platform, you don't need to know how it works. Access if you want to look in. No mandatory DIY.

ongoing results.

From conversation to

market position.

Editorial process with you as the source

01

ICP & Diagnosis

LinkedIn engagement per audience

Go live

Findable in Google and ChatGPT. First content live. Platform set up. Radar switched on, signals coming in.

Google AI.

Weekly execution

A rhythm of content on LinkedIn and Instagram, a monthly trade blog, signals from the radar turned into concrete actions.

Visibility live in Google and ChatGPT. First content into the world. Radar on, signals coming in. Two weeks from plan to execution.

04

A live dashboard instead of monthly reports. What works gets more room, what does not work goes out. Steerable, measurable, honest.

Ongoing · More clients

Findable in search engines and LLMs, authority visible to your market, and you are on the shortlist before the first pitch happens.

The platform

Agents do the volume.
A senior marketer keeps the judgment.

Our agentic system, built with Claude Code:

  • Built with your context and market data
  • The platform remembers your brand, your audience and your tone of voice, and gets sharper every week
  • What goes live passes a senior marketer first: point of view, timing and priority
Research agent SEO agent Content agent Signals agent Outreach agent Live dashboard Senior marketer · judgment
More about our platform →
Local SEO & Google Business

Weekly visibility monitoring Link building focused on authority

Many agencies focus on who buys today. We build for who chooses tomorrow.

ongoing results.

02

Five percent of your market is ready to buy today. The other 95 percent is orienting, comparing and making shortlists. We build for both.

  • Your real growth sits with the people who remember your name for later.
  • Getting on shortlists before they are made. That is the discipline we steer on.
  • For the 5%, everything is ready: the platform is included. Cases and client stories
Editorial process with you as the source

Monthly signal reporting

An advert stops the moment you stop paying. What we build, your visibility, authority and market position, stays standing.

  • Marketing as an asset. Something you own that compounds, not an expense that burns up again every month.
  • Independent of platforms. Not at the mercy of Meta, Google or the next algorithm update.
More about our approach →
Cases

Cases What we build

Four examples from four sectors. On the case page you can read per client what the situation was, what we built and what it delivered.

View all cases →
blog posts per month

50 LLM prompts monitored

25 · updated automatically through Google

The comparison

Your own marketer, an agency or Gold Lemon.

The same comparison every client makes, set side by side.

Your own marketer Traditional agency Gold Lemon
Cost per month €4,000 to €6,000, plus employer contributions Comparable, often on an hourly rate from €699, fixed price
Who does the work One person, all specialisms on their own Junior marketer on execution, account manager in between Senior marketer plus five agents: research, SEO, content, signals and outreach
Specialisms Hired separately: development, campaigns, design A separate quote per specialism SEO, GEO, content marketing and lead generation included
View of results Depends on the person Monthly report after the fact Live dashboard, always visible
Being locked in Employment contract and onboarding time Often a yearly contract Cancel monthly
Pricing

Start on the platform. Or hand it all over.

Get going on the platform yourself, or we run everything with a senior marketer on it. Fixed prices, no hourly rates.

Before

The separate tools you pay for now

MailchimpHubSpotPipedrive CalendlyBEFOREActiveCampaign TypeformLeadinfoBrevo SurferJasperCopy.ai ApolloCanvaSemrush AhrefsHootsuiteZapier Plug&PayMembirds

Twenty subscriptions, twenty invoices, and nobody steering the whole. Every one of them can go.

After
Gold LemonGold Lemon

One platform + your own senior marketer

Visibility, content, follow-up and reporting in one place. One point of contact, one monthly price.

Instead of20separate tools and suppliers
40 to 60%lower cost than your own marketer or an agency
~10 hoursless manual work per week

From €699 per month. With a senior marketer: €2,495 fixed price, a fraction of your own marketer or an agency.

Platform + senior marketer

Three building blocks, one fixed price. We run everything, you keep the course.

ongoing results.
The Foundation

Building your machine: brand, audience and platform are set in the first weeks.

  • Brand Vault: your brand, tone of voice and positioning recorded
  • ICP definition: who your best client is and where they are
  • Market research by your senior marketer
  • Baseline measurement for SEO and GEO
  • Platform set-up including CRM
  • Strategy plan for the first 90 days
All-in-one platformCRM, funnels, websites, email campaigns and Google Ads.
Editorial process with you as the source
Our AI platform

Five AI agents do the volume work, day and night.

  • Agent 1: Research. Continuous market research, 5 competitors in view
  • Agent 2: SEO. SEO and GEO: 250 search terms, 50 LLM prompts, monthly audit, link building
  • Agent 3: Content. Writes in your brand voice, publishes automatically
  • Agent 4: Signals. Continuous market monitoring, signals from your market
  • Agent 5: Outreach. Outreach on warm signals through LinkedIn, Instagram and WhatsApp
Live dashboardAll your marketing data, live and always visible. No reports, no spreadsheets.
LinkedIn engagement per audience
Senior marketer

Human work: the execution and the judgment on point of view, timing and priority.

  • A dedicated senior marketer
  • 4 blog posts a month, entirely by us
  • 2 posts a week on LinkedIn and Instagram
  • 8 AI visuals a month
  • Contact every two weeks
  • Strategy session each quarter
  • Advice on advertising
Your own senior marketerA familiar face, short lines. Works like your own employee, knows your market.
2.495 / month
+ €5,000 one-off · cancel monthly
The system alone, without a senior marketer: €699 per month.
All prices excl. VAT, tooling subscriptions and AI token costs.

You keep control. And ownership.

You see the shifts live in your dashboard, in Google and in ChatGPT.

  • One fixed point of contact, no account managers
  • Cancel monthly, no yearly contract
  • Platform, content and data stay yours
Additional services

On top of the fixed package, only when you need it. Price on request.

  • Website build and maintenanceBuilding a new website or ongoing management of your existing site
  • AI specialistsHire for your own agents, automations and integrations in your own systems
  • Google Ads specialistsHire for Search and Performance Max alongside your organic growth
  • Meta Ads specialistsHire for campaigns on Facebook and Instagram

Questions about the package?

The platform

The layers of the platform.

Not a set of separate AI tools tied together, but a platform where every layer does its work, every day.

AI agents
Orchestration & workflows
APIs & integrations
Database & storage
Auth & permissions
Hosting & deployment
CI/CD & version control
Security & GDPR
Rate limiting
Caching & queues
Monitoring, logs & alerts
Availability & recovery

The full stack runs, every day. About our system Contact See the feature list

FAQ

Read article Brand & Visibility

86% of your clients have already chosen before they call

Frequently askedNo. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
The operational basics are in place within two weeks. Visibility shows first shifts after 4 to 8 weeks, authority and market position build over 3 to 12 months. You follow it live in your dashboard.
Don't see your question? Book a 30-minute call. Honest advice, even if we're not the right partner.No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
Limited. You supply input at the intake and we interview you or a key person for the content. We do the rest: SEO, content marketing, lead generation and the operational basics.
+No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
Our core is organic marketing that holds its value. Advertising is a temporary accelerator for specific moments, such as a launch or an event. For that we bring in specialised partners; you keep one point of contact.
+No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
No. The monthly package can be cancelled monthly. The one-off start-up is an investment that holds its value, even if you stop.
+No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
The platform costs €699 per month with 5 users, and is free to try for 14 days. Platform + senior marketer costs €2,495 per month, plus a one-off €5,000 for the Foundation, compare that with a fractional CMO. The work, content production and the CRM platform are in the monthly fee. You pay separately for hosting, any website costs, your domain name, tooling subscriptions and AI token costs. All prices are excl. VAT. No hourly rates, no hidden agency fees.
What about GDPR, the AI Act and my data?No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
We process personal data in line with the GDPR and record per client which sources are connected and for what purpose. Your data stays yours: at the end of the engagement, the system, content and recorded results go with you. Under the AI Act our use falls into the limited risk category: the agents do research, write drafts and flag signals, but take no decisions about people. Every publication is assessed by a senior marketer and only goes live after your approval, so there is always human oversight. For tracking on your website we ask consent through the cookie banner and we sign data processing agreements with the suppliers we use.
What does your own marketer or an agency cost compared with this?No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
An experienced marketer on the payroll quickly costs €4,000 to €6,000 per month, plus employer contributions and onboarding time. An agency charges comparable amounts, often with a junior marketer on execution. Gold Lemon delivers the complete platform with a senior marketer for €2,495 per month, with no layers in between.
What is included in Platform + senior marketer?No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
Our complete offer in three building blocks: the Foundation (one-off €5,000) where we set up your brand and platform, our own AI platform with five AI agents for the volume work, and a senior marketer who steers and executes. Fixed price: €2,495 per month.
How do I know it delivers enough?No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
You see it on the dashboard: your positions in Google and ChatGPT, your reach and which companies are warming up. What does not work goes out. And because you can cancel monthly, you are not tied to anything.
+No. The monthly package can be cancelled month-to-month. The one-time setup is an investment in building your position that keeps its value even if you stop. We rely on results, not on long contracts.
For B2B SMBs: companies that sell to other companies, from software and industry to professional services. Not for solo coaches or local retail. Not sure? Book a call, we will say so if it does not fit.
Robin van Schaik, founder of Gold Lemon
The story behind it

Why I started Gold Lemon.

In more than 25 years of B2B marketing I kept seeing the same thing: mid-sized companies pay agency prices and get a junior marketer on the account. My promise is the opposite. AI does the volume work, the senior marketer keeps the judgment.

And we know the B2B buying process: how the shortlist comes about, who decides along, who signs and how long that takes. No learning curve of months, but building from day one.

Robin builds AI marketing systems for SMBs in the Netherlands. With 25 years of digital marketing expertise he combines strategy, tech and AI to help companies grow without a big team.
Founder, Gold Lemon
Connect on LinkedIn →
Meeting around the table AI visibility Senior reviewing the work
saying no.

What we don't do shapes us as much as what we do. No piecemeal work, no quick fixes without a foundation, no moonshots in markets we don't know. No webshops

Expertise from practice: SEO, content marketing and signals from your market.

View all articles →
Contact

chosen yet. An introduction and first advice from one of our marketing strategists. Together we look at where your market is moving toward you and where the growth sits. 30 minutes, no commitment.

Tell us about your company, your sector and your goal. We get in touch within one working day for an introduction.