B2B marketing for SMBs

Your marketing team on one platform.

All your data sources connected in one secure platform. Five AI agents do the volume work, senior marketers review everything before it goes live.

The steering of a CMO, without the salary.

Your dashboard

The dashboard every client gets.

Every client watches along live: where you stand in Google and ChatGPT, how your content performs on LinkedIn and which accounts show buying intent. For every goal you see where you stand, where you want to go and whether you are on track. No monthly report after the fact, no spreadsheets.

The platform

Data. AI agents. Human judgment.

Underneath it all sits one data layer: organic, Google Ads, Meta, LinkedIn and your CRM connected to one platform. On top of that, five AI agents do the volume work. And above that, a senior marketer takes the decisions a CMO would take.

Where do you stand online against your competitor?

Get the scan
+280%
quote requests
Visibility · Operational base
2x
demo requests
M2C Telecom
5,0
stars on Google
client reviews
25+
years of B2B marketing
Senior marketer on your account
Open calendar
VBVanderBerg NSNickname Services TBThe Teambuilders MKMerkx & Partners MTM2C Telecom VBVanderBerg NSNickname Services TBThe Teambuilders MKMerkx & Partners MTM2C Telecom
For whom

For B2B SMBs.

Your buyer does their own research first: in Google, in ChatGPT and with colleagues. We make sure you are there.

Long sales cycles

Your buyer orients for months before calling. The radar shows which accounts are orienting themselves, so you get into the conversation in time.

Strong product, invisible

You deliver better work, but a weaker competitor wins the deal. Visibility in Google and ChatGPT changes that.

No time for marketing

Your team builds and delivers. The platform publishes, follows up and reports. You watch along on the dashboard.

Software, IT & telecom → Finance & real estate →
Three pillars

SEO. Content marketing. Lead generation.

Three pillars, one platform: this is what the platform delivers, run by the five agents. One partner. What we build stays standing.

01 · SEO & AI visibility

Getting found in Google and ChatGPT.

Be there when your market searches. In Google and in ChatGPT. Technology, reviews and content in order: without visibility nothing starts.

  • Technical SEO & site speed
  • GEO for ChatGPT, Gemini & Perplexity
  • Long-tail pages per service and sector
  • Reviews, local SEO & Google Business
  • Weekly visibility monitoring
  • Link building focused on authority
  • Visibility live in your dashboard
  • SEO optimisation by the SEO agent
Get the GEO scan → More on SEO & AI visibility →
02 · Content marketing

The reason to choose you.

Building authority with your own expertise. The reason to choose you, not your competitor. Written by people who know your sector.

  • LinkedIn content from founder and company page
  • Instagram content for the person behind the brand
  • Two primary channels, no fragmentation
  • Industry blogs built on real expertise
  • Content strategy per quarter
  • Cases and client stories
  • Editorial process with you as the source
  • Automated publishing by the content agent
More info →
03 · Lead generation

Seeing who is orienting themselves.

Seeing which accounts are orienting themselves, and timing the follow-up. Signals from your market, turned into outreach that lands well.

  • Market overlap and market reach per sector
  • Signals at person and company level
  • Shortlist position and how market demand develops
  • Tracking citations in ChatGPT and Gemini
  • LinkedIn engagement per audience
  • Automated outreach on warm signals
  • Signals and actions live in your dashboard
More info →
Chat & voice on your site

From introduction to ongoing results.

We set up the platform, you don't need to know how it works. Access if you want to look in. No mandatory DIY.

01

Introduction

One hour about your goals, your clients and your current position. We will say so if we are not the right partner.

02

Audit and strategy

What is there, what is missing, where the growth sits. We map your ICP, calibrate the radar to your market and put the three pillars on paper.

03

Go live

Findable in Google and ChatGPT. First content live. Platform set up. Radar switched on, signals coming in.

04

Weekly execution

A rhythm of content on LinkedIn and Instagram, a monthly trade blog, signals from the radar turned into concrete actions.

05

Measure and adjust

A live dashboard instead of monthly reports. What works gets more room, what does not work goes out. Steerable, measurable, honest.

Ongoing · More clients

Findable in search engines and LLMs, authority visible to your market, and you are on the shortlist before the first pitch happens.

The platform

Agents do the volume.
A senior marketer keeps the judgment.

Our agentic system, built with Claude Code:

  • Built with your context and market data
  • Scripts we built put the agents to work every day, without anyone having to press a button
  • What goes live passes a senior marketer first: point of view, timing and priority
Research agent SEO agent Content agent Signals agent Outreach agent Live dashboard Senior marketer · judgment
More about our platform →
Local SEO & Google Business

Weekly visibility monitoring marketing.

Many agencies focus on who buys today. We build for who chooses tomorrow.

01

95% is still thinking.

Five percent of your market is ready to buy today. The other 95 percent is orienting, comparing and making shortlists. We build for both.

  • Your real growth sits with the people who remember your name for later.
  • Getting on shortlists before they are made. That is the discipline we steer on.
  • For the 5%, everything is ready: the platform is included. Cases and client stories
02

Build for the lasting, not the temporary.

An advert stops the moment you stop paying. What we build, your visibility, authority and market position, stays standing.

  • Marketing as an asset. Something you own that compounds, not an expense that burns up again every month.
  • Independent of platforms. Not at the mercy of Meta, Google or the next algorithm update.
More about our approach →
Cases

What we built for our clients.

Three examples from three sectors. On the case page you can read per client what the situation was, what we built and what it delivered.

View all cases →
Google Reviews

What clients write on Google.

Write a review · updated automatically through Google

The comparison

Your own marketer, an agency or Gold Lemon.

The same comparison every client makes, set side by side.

40 to 60%
lower cost

An experienced marketer on the payroll costs 4,000 to 6,000 euro per month, plus employer contributions. An agency charges comparable amounts.

1 + 5
senior and agents

A dedicated senior marketer on your account, with five agents running the volume work. No junior on execution, no account manager in between.

24/7
view of results

A live dashboard instead of a monthly report after the fact. Monitoring and signals keep running, at night too.

1 month
notice period

Cancel monthly. No yearly contract as with an agency, no employment contract and onboarding time as with your own marketer.

Outcome as a service

You are not buying hours or software. You are buying movement.

Software gives you access to a screen and leaves the work to you. An agency sells you hours and bills for anything extra. We deliver the outcome: being found in Google and in AI answers, being seen as the party that gets it, and being called by companies that are orienting right now.

That is why there is a fixed monthly price instead of an hourly rate, why you can cancel monthly, and why one promise makes the rest unnecessary: movement within ninety days, or you stop.

Pricing

Start on the platform yourself. Or let us run it.

You get going on the platform yourself, or we take over the execution with a senior marketer on your account. Fixed prices, no hourly rates.

Before

The separate tools you pay for now

MailchimpHubSpotPipedrive CalendlyWordPressActiveCampaign TypeformLeadinfoBrevo SurferJasperCopy.ai ApolloCanvaSemrush AhrefsHootsuiteZapier Plug&PayMembirds

Twenty subscriptions, twenty invoices, and nobody steering the whole. Every one of them can go.

After
Gold LemonGold Lemon

One platform + your own senior marketer

Visibility, content, follow-up and reporting in one place. One point of contact, one monthly price.

Instead of20separate tools and suppliers
40 to 60%lower cost than your own marketer or an agency
~10 hoursless manual work per week

One platform instead of twenty subscriptions. One point of contact, one monthly price, cancel monthly.

Platform + senior marketer

Three building blocks, one fixed price. We run everything, you keep the course.

01
The Foundation

Building your machine: brand, audience and platform are set in the first weeks.

  • Brand Vault: your brand, tone of voice and positioning recorded
  • ICP definition: who your best client is and where they are
  • Market research by your senior marketer
  • Baseline measurement for SEO and GEO
  • Platform set-up including CRM
  • Strategy plan for the first 90 days
All-in-one platformCRM, funnels, websites, email campaigns and Google Ads.
02
Our AI platform

Five AI agents do the volume work, day and night.

  • Agent 1: Research. Continuous market research, 5 competitors in view
  • Agent 2: SEO. SEO and GEO: 250 search terms, 50 LLM prompts, monthly audit, link building
  • Agent 3: Content. Writes in your brand voice, publishes automatically
  • Agent 4: Signals. Continuous market monitoring, signals from your market
  • Agent 5: Outreach. Outreach on warm signals through LinkedIn, Instagram and WhatsApp
Live dashboardAll your marketing data, live and always visible. No reports, no spreadsheets.
03
Senior marketer

Human work: the execution and the judgment on point of view, timing and priority.

  • A dedicated senior marketer
  • 4 blog posts a month, entirely by us
  • 2 posts a week on LinkedIn and Instagram
  • 8 AI visuals a month
  • Two hours of contact every week to align
  • Strategy session each quarter
  • Advice on advertising
Your own senior marketerA familiar face, short lines. Works like your own employee, knows your market.
699 / month
The platform with five agents, 5 users included. Cancel monthly.
With a dedicated senior marketer on it: €2,495 per month, plus €5,000 one-off for the Foundation.
All prices excl. VAT, tooling subscriptions and AI token costs.

You keep control. And ownership.

You see the shifts live in your dashboard, in Google and in ChatGPT.

  • One fixed point of contact, no account managers
  • Cancel monthly, no yearly contract
  • Platform, content and data stay yours
Additional services

On top of the fixed package, only when you need it. Price on request.

  • Website build and maintenanceBuilding a new website or ongoing management of your existing site
  • AI specialistsHire for your own agents, automations and integrations in your own systems
  • Google Ads specialistsHire for Search and Performance Max alongside your organic growth
  • Meta Ads specialistsHire for campaigns on Facebook and Instagram

Questions about the package?

The platform

The layers of the platform.

Not a set of separate AI tools tied together. At the top a senior marketer steers, below that the agents run on scripts we build, and underneath sits the data and engineering that makes it possible.

Senior marketer · judgment
Five AI agents · volume
Scripts & daily orchestration
Brand memory & context
Live dashboard & reporting
Data layer: all channels connected
APIs & integrations
Database & storage
Auth, security & GDPR
Hosting & deployment
Monitoring, logs & alerts
Back-ups & recovery

The full stack runs, every day.

Frequently asked

You ask, we answer.

Question not listed? Book a 30 minute call. We will say so if we are not the right partner.

How long until I see results?+
The operational basics are in place within two weeks. Visibility shows first shifts after 4 to 8 weeks, authority and market position build over 3 to 12 months. You follow it live in your dashboard.
Do I have to do a lot myself?+
Limited. You supply input at the intake and we interview you or a key person for the content. We do the rest: SEO, content marketing, lead generation and the operational basics.
Do you also work with ads?+
Our core is organic marketing that holds its value. Advertising is a temporary accelerator for specific moments, such as a launch or an event. For that we bring in specialised partners; you keep one point of contact.
Am I locked into a long contract?+
No. The monthly package can be cancelled monthly. The one-off start-up is an investment that holds its value, even if you stop.
What does it really cost? Any hidden costs?+
The platform costs €699 per month with 5 users, and is free to try for 14 days. Platform + senior marketer costs €2,495 per month, plus a one-off €5,000 for the Foundation, compare that with a fractional CMO. The work, content production and the CRM platform are in the monthly fee. You pay separately for hosting, any website costs, your domain name, tooling subscriptions and AI token costs. All prices are excl. VAT. No hourly rates, no hidden agency fees.
What about GDPR, the AI Act and my data?+
We process personal data in line with the GDPR and record per client which sources are connected and for what purpose. Your data stays yours: at the end of the engagement, the system, content and recorded results go with you. Under the AI Act our use falls into the limited risk category: the agents do research, write drafts and flag signals, but take no decisions about people. Every publication is assessed by a senior marketer and only goes live after your approval, so there is always human oversight. For tracking on your website we ask consent through the cookie banner and we sign data processing agreements with the suppliers we use.
What does your own marketer or an agency cost compared with this?+
An experienced marketer on the payroll quickly costs €4,000 to €6,000 per month, plus employer contributions and onboarding time. An agency charges comparable amounts, often with a junior marketer on execution. Gold Lemon delivers the complete platform with a senior marketer for €2,495 per month, with no layers in between.
What is included in Platform + senior marketer?+
Our complete offer in three building blocks: the Foundation (one-off €5,000) where we set up your brand and platform, our own AI platform with five AI agents for the volume work, and a senior marketer who steers and executes. Fixed price: €2,495 per month.
How do I know it delivers enough?+
You see it on the dashboard: your positions in Google and ChatGPT, your reach and which companies are warming up. What does not work goes out. And because you can cancel monthly, you are not tied to anything.
What type of business does this work for?+
For B2B SMBs: companies that sell to other companies, from software and industry to professional services. Not for solo coaches or local retail. Not sure? Book a call, we will say so if it does not fit.
Robin van Schaik, founder of Gold Lemon
The story behind it

Why I started Gold Lemon.

In more than 25 years of B2B marketing I kept seeing the same thing: mid-sized companies pay agency prices and get a junior marketer on the account. My promise is the opposite. AI does the volume work, the senior marketer keeps the judgment.

And we know the B2B buying process: how the shortlist comes about, who decides along, who signs and how long that takes. No learning curve of months, but building from day one.

Robin van Schaik
Founder, Gold Lemon
Connect on LinkedIn →
Meeting around the table AI visibility Senior reviewing the work
News & Insights

Latest articles from our blog.

Expertise from practice: SEO, content marketing and signals from your market.

View all articles →
Contact

Let us get acquainted.

Tell us about your company, your sector and your goal. We get in touch within one working day for an introduction.