B2B marketing for SMBs

Marketing that runs for you every week.

Output as a serviceDelivered every week, for a fixed price.

Your dashboard

The dashboard every client gets.

This is the dashboard every client gets, with their own login. Rebuilt every Monday from 20+ sources: Google Search Console, GA4, Bing Webmaster Tools, Microsoft Clarity, live rank checks and the AI engines. You see your score, your goals for this quarter, what happened this week and what the system needs from you. No monthly report after the fact, no Excel.

44 sources and tools live

Connected sources

Connected to 40+ sources and tools

Every Monday the system pulls the numbers straight from Google, Microsoft, the AI engines and your own CRM. Not estimates from a tool, but the source itself. And the same connections create and send your content and outreach.

Google

Search ConsoleGoogle Analytics 4Google Business ProfilePageSpeed InsightsChrome UX ReportGoogle search resultsAI OverviewsGoogle AI ModeGoogle Calendar

Microsoft

Bing Webmaster ToolsMicrosoft Clarity

AI engines

ChatGPTChatGPT appClaudeGeminiPerplexity

Data and signals

DataForSEOFirecrawlStairoidsCRM platformGoogle algorithm updatesMeta algorithm updatesLinkedIn algorithm updatesTAMtrackerMozScreaming Frog

Content and visuals

HeyGenHiggsfieldRemotionMagnificPexels

Leads and outreach

ClaylemlistLinkedIn Sales NavigatorWhatsAppSMS

Advertising

Meta AdsGoogle AdsLinkedIn Ads

Social channels

LinkedInFacebookInstagramYouTubeTikTok

One dashboard, every source. Every Monday you see what changed and why.

The platform

Data. AI agents. Human judgment.

Underneath it all sits one data layer: organic, Google Ads, Meta, LinkedIn and your CRM connected to one platform. On top of that, twelve AI agents do the volume work. And above that, a senior marketer takes the decisions a CMO would take.

Where do you stand online against your competitor?

Get the scan
2x
demo requests
M2C Telecom
1,000+
decision-makers reached
CX Recruitment
Top 3
on 40 search terms
M2C Telecom
5,0
stars on Google
client reviews
25+
years of B2B marketing
Senior marketer on your account
Trusted by
For whom

For B2B SMBs.

Your buyer does their own research first: in Google, in ChatGPT and with colleagues. We make sure you are there.

Long sales cycles

Your buyer orients for months before calling. The radar shows which accounts are orienting themselves, so you get into the conversation in time.

Strong product, invisible

You deliver better work, but a weaker competitor wins the deal. Visibility in Google and ChatGPT changes that.

No time for marketing

Your team builds and delivers. The platform publishes, follows up and reports. You watch along on the dashboard.

Software, IT & telecom → Finance & real estate →
Three pillars

SEO/GEO/AEO. Content marketing. Lead generation.

Three pillars, one platform: this is what the platform delivers, run by the twelve agents. One partner. What we build stays standing.

01 · SEO/GEO/AEO & AI visibility

Getting found in Google and ChatGPT.

Be there when your market searches. In Google and in ChatGPT. Technology, reviews and content in order: without visibility nothing starts.

  • Technical SEO & site speed
  • GEO for ChatGPT, Gemini & Perplexity
  • Long-tail pages per service and sector
  • Reviews, local SEO & Google Business
  • Weekly visibility monitoring
  • Link building focused on authority
  • Visibility live in your dashboard
  • SEO/GEO/AEO optimisation by the SEO agent
Get the GEO scan → More on SEO/GEO/AEO & AI visibility →
02 · Content marketing

The reason to choose you.

Building authority with your own expertise. The reason to choose you, not your competitor. Written by people who know your sector.

  • LinkedIn content from founder and company page
  • One primary channel plus your own site, no fragmentation
  • Industry blogs built on real expertise
  • Content strategy per quarter
  • Cases and client stories
  • Editorial process with you as the source
  • Automated publishing by the content agent
More info →
03 · Lead generation

Seeing who is orienting themselves.

Seeing which accounts are orienting themselves, and timing the follow-up. Signals from your market, turned into outreach that lands well.

  • Market overlap and market reach per sector
  • Signals at person and company level
  • Shortlist position and how market demand develops
  • Tracking citations in ChatGPT and Gemini
  • LinkedIn engagement per audience
  • Automated outreach on warm signals
  • Signals and actions live in your dashboard
More info →
Chat & voice on your site

From introduction to ongoing results.

We set up the platform, you don't need to know how it works. Access if you want to look in. No mandatory DIY.

01

Introduction

One hour about your goals, your clients and your current position. We will say so if we are not the right partner.

02

Audit and strategy

What is there, what is missing, where the growth sits. We map your ICP, calibrate the radar to your market and put the three pillars on paper.

03

Go live

Findable in Google and ChatGPT. First content live. Platform set up. Radar switched on, signals coming in.

04

Weekly execution

1 trade blog and 1 LinkedIn post every week, signals from the radar turned into concrete actions.

05

Measure and adjust

A live dashboard instead of monthly reports. What works gets more room, what does not work goes out. Steerable, measurable, honest.

Ongoing · More clients

Findable in search engines and LLMs, authority visible to your market, and you are on the shortlist before the first pitch happens.

The platform

Agents do the volume.
A senior marketer keeps the judgment.

Our agentic system, built with Claude Code:

  • Built with your context and market data
  • Scripts we built put the agents to work every day, without anyone having to press a button
  • What goes live passes a senior marketer first: point of view, timing and priority

Visibility5 agents

  • Visibility meter
  • Link builder
  • Reputation guard
  • Competitor scout
  • Algorithm watcher

Content3 agents

  • Market researcher
  • Writer
  • Publisher

Leads3 agents

  • Signal catcher
  • Edgar Hoover
  • Outreach agent
Reporter: live dashboardSenior marketer · judgment
More about our platform →
Local SEO & Google Business

Weekly visibility monitoring marketing.

Many agencies focus on who buys today. We build for who chooses tomorrow.

01

95% is still thinking.

Five percent of your market is ready to buy today. The other 95 percent is orienting, comparing and making shortlists. We build for both.

  • Your real growth sits with the people who remember your name for later.
  • Getting on shortlists before they are made. That is the discipline we steer on.
  • For the 5%, everything is ready: the platform is included. Cases and client stories
02

Build for the lasting, not the temporary.

An advert stops the moment you stop paying. What we build, your visibility, authority and market position, stays standing.

  • Marketing as an asset. Something you own that compounds, not an expense that burns up again every month.
  • Independent of platforms. Not at the mercy of Meta, Google or the next algorithm update.
More about our approach →
Cases

What we built for our clients.

Three clients from three sectors. On the case page you can read per client what the situation was, what we built and what it delivered.

View all cases →
Google Reviews

What clients write on Google.

Write a review · updated automatically through Google

The comparison

Your own marketer, an agency or Gold Lemon.

The same comparison every client makes, set side by side.

Own employeeOn the payroll
Marketing agencyBilled by the hour
Gold LemonFrom €699 per month
Cost per month
€4,000 to €6,000, plus employer costs
Comparable, often by the hour
From €699, fixed price
Who does the work
One person, every specialism alone
Junior on execution, account manager in between
Senior marketer plus twelve agents
Specialisms
Hired separately: development, campaigns, design
A separate quote per specialism
SEO/GEO/AEO, content and lead generation included
Visibility in AI
Rarely a specialism
Often not offered yet
GEO and AEO as standard, measured weekly
View of results
Depends on the person
Monthly report after the fact
Live dashboard, always visible
Start-up time
Recruiting plus onboarding, count on months
Onboarding of several weeks
Foundation in place within the first weeks
Illness or departure
Everything stops
New account manager, explain it all again
The system keeps running
Growing in volume
More work needs a second hire
More hours, a higher invoice
Agents run more volume, the price stays fixed
Lock-in
Employment contract and onboarding time
Often an annual contract
Cancel monthly
What you keep
Knowledge in house, as long as the person stays
Finished work, no system
A system that stays yours, with the data in it
Output as a service

You are not buying hours or software. You are buying work delivered, every week.

Software gives you access to a screen and leaves the work to you. An agency sells you hours and bills for anything extra. We deliver output: every Monday a measurement of your visibility in Google and in four AI engines, article topics from your market, texts in your tone of voice and buying signals from your target group. A senior marketer reviews everything before it goes live.

That is why there is a fixed monthly price instead of an hourly rate, why you can cancel monthly, and why you see every week on your dashboard what has been delivered.

Pricing

One package, one fixed price. Cancel monthly.

The Foundation sets up your marketing machine, twelve agents do the volume work and a senior marketer steers and reviews everything. No hourly rates, no hidden agency fees.

Before
38 tools

The separate tools you pay for now

HubSpotSalesforcePipedriveMailchimpActiveCampaignBrevoKlaviyoCalendlyAcuityCal.comWordPressWixClickFunnelsUnbounceTypeformJotformPandaDocDocuSignWooCommercePlug&PayIntercomTidioHootsuiteBufferKajabiSkoolMembirdsDataboxSemrushAhrefsSurferOtterlyJasperCopy.aiCanvaLeadinfoZapierMake
CRM and salesEmail marketingSchedulingWebsites and funnelsFormsQuotes and paymentsInbox and chatSocial planningCourses and communityReportingSEO/GEO/AEO and AI visibilityContent and designSignals and automation

Each with its own login, invoice and price rise. The platform and the agents replace them, and your senior marketer steers the whole.

After
Gold LemonGold Lemon

One platform + your own senior marketer

Visibility, content, follow-up and reporting in one place. One point of contact, one monthly price.

Instead of38separate tools and suppliers
40 to 60%lower cost than your own marketer or an agency
~10 hoursless manual work per week

One platform instead of a stack of subscriptions. One point of contact, one monthly price, cancel monthly.

01

The Foundation

Building your machine: brand, audience and platform are set in the first weeks.

  • Brand Vault: your brand, tone of voice and positioning recorded
  • ICP definition: who your best client is and where they are
  • Market research by your senior marketer
  • Baseline measurement for SEO/GEO/AEO
  • Platform set-up including CRM
  • Strategy plan for the first 90 days
All-in-one platformCRM, funnels, websites, email campaigns and Google Ads.
02

Our AI platform

Twelve AI agents do the volume work, day and night.

  • Findability. Visibility meter, Link builder, Reputation guard, Competitor scout and Algorithm watcher: 250 search terms and 50 AI prompts a week, monthly audit, link building advice
  • Content. Market researcher, Writer and Publisher: topics from your market, texts in your brand voice, posted after approval
  • Outreach. Signal catcher, Edgar Hoover and Outreach agent: buying signals, personal first messages and warm approach on LinkedIn
  • Overview. Reporter: a summary every Monday, the report every month
Live dashboardAll your marketing data, live and always visible. No reports, no spreadsheets.
03

Senior marketer

Human work: the execution and the judgment on point of view, timing and priority.

  • A dedicated senior marketer
  • 1 blog a week, entirely by us
  • 1 LinkedIn post a week
  • 1 video of 30 seconds a month
  • 4 AI visuals a month
  • Stock photos included
  • 1 hour a week with your senior marketer: alignment, steering and review
  • Strategy session each quarter
  • Advice on link building: which sites should link to you and how
  • Advice on your LinkedIn profile, your company page and your Google Business Profile
  • Advice on advertising
Your own senior marketerA familiar face, short lines. Knows your market and reviews everything before it goes live.
Additional servicesOnly when you need them. Price on request.
  • Website build and maintenanceBuilding a new website or ongoing management of your existing site
  • AI specialistsHire for your own agents, automations and integrations in your own systems
  • Google Ads specialistsHire for Search and Performance Max alongside your organic growth
  • Meta Ads specialistsHire for campaigns on Facebook and Instagram
  • ChatGPT Ads specialistsHire for ads in ChatGPT, where your buyers increasingly start their choice
  • TikTok Ads specialistsHire for campaigns on TikTok, for young decision makers and recruitment
  • Professional content creationVideo, photography and design by professionals, for LinkedIn, your website and campaigns

Tooling in your own name, such as lemlist, Clay and LinkedIn Sales Navigator, your Claude subscription, AI tokens, ad budget, hosting and domain, is outside the package.

Frequently asked

You ask, we answer.

Question not listed? Book a 30 minute call. We will say so if we are not the right partner.

How long until I see results?+
The operational basics are in place within two weeks. Visibility shows first shifts after 4 to 8 weeks, authority and market position build over 3 to 12 months. You follow it live in your dashboard.
Do I have to do a lot myself?+
Limited. You supply input at the intake and we interview you or a key person for the content. We do the rest: SEO/GEO/AEO, content marketing, lead generation and the operational basics.
Do you also work with ads?+
Our core is organic marketing that holds its value. Advertising is a temporary accelerator for specific moments, such as a launch or an event. For that we bring in specialised partners; you keep one point of contact.
Am I locked into a long contract?+
No. The monthly package can be cancelled monthly. The one-off start-up is an investment that holds its value, even if you stop.
What does it really cost? Any hidden costs?+
Platform + senior marketer costs €699 per month, plus a one-off €1,499 for the Foundation. The work, content production and the CRM platform are in the monthly fee. You pay separately for hosting, any website costs, your domain name, outreach tooling such as lemlist, Clay and LinkedIn Sales Navigator, your Claude subscription, AI token costs and ad budget. All prices are excl. VAT. No hourly rates, no hidden agency fees.
What about GDPR, the AI Act and my data?+
We process personal data in line with the GDPR and record per client which sources are connected and for what purpose. Your data stays yours: at the end of the engagement, the system, content and recorded results go with you. Under the AI Act our use falls into the limited risk category: the agents do research, write drafts and flag signals, but take no decisions about people. Every publication is assessed by a senior marketer and only goes live after your approval, so there is always human oversight. For tracking on your website we ask consent through the cookie banner and we sign data processing agreements with the suppliers we use.
What does your own marketer or an agency cost compared with this?+
An experienced marketer on the payroll quickly costs €4,000 to €6,000 per month, plus employer contributions and onboarding time. An agency charges comparable amounts, often with a junior marketer on execution. Gold Lemon delivers the complete platform with a senior marketer for €699 per month, with no layers in between.
What is included in Platform + senior marketer?+
Our complete offer in three building blocks: the Foundation (one-off €1,499) where we set up your brand and platform, our own AI platform with twelve AI agents for the volume work, and a senior marketer who steers and executes. Fixed price: €699 per month.
How do I know it delivers enough?+
You see it on the dashboard: your positions in Google and ChatGPT, your reach and which companies are warming up. What does not work goes out. And because you can cancel monthly, you are not tied to anything.
What type of business does this work for?+
For B2B SMBs: companies that sell to other companies, from software and industry to professional services. Not for solo coaches or local retail. Not sure? Book a call, we will say so if it does not fit.
Robin van Schaik, founder of Gold Lemon
The story behind it

Why I started Gold Lemon.

In more than 25 years of B2B marketing I kept seeing the same thing: mid-sized companies pay agency prices and get a junior marketer on the account. My promise is the opposite. AI does the volume work, the senior marketer keeps the judgment.

And we know the B2B buying process: how the shortlist comes about, who decides along, who signs and how long that takes. No learning curve of months, but building from day one.

Robin van Schaik
Founder, Gold Lemon
Connect on LinkedIn →
Team meeting at a long wooden table Laptop with an AI assistant conversation Someone reading through a document at a table
News & Insights

Latest articles from our blog.

Expertise from practice: SEO/GEO/AEO, content marketing and signals from your market.

View all articles →
Contact

Let us get acquainted.

Tell us about your company, your sector and your goal. We get in touch within one working day for an introduction.