Robin van Schaik · LinkedIn
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.
Pick a moment that suits you. We go through your situation and which system fits.
Every client gets the same marketing system. CRM, calendar, follow-up by email and WhatsApp, forms, all in one platform. We believe this is the engine underneath any serious marketing approach.
In short
Marketing in B2B SMBs rarely fails because of bad ideas. It fails because of scattered execution. A good campaign is followed by three months of silence. A good website never gets a second wave of content. A good lead is forgotten in the inbox. It costs money without anything lasting coming out of it.
A marketing system is the opposite: four layers that lean on each other. Positioning decides what you say, messaging translates that for your market, systems make sure nothing slips away between interest and conversation, and tactics take it outside. We set up all four and keep them running.
Why included
We believe marketing does not work without an operational foundation. SEO/GEO/AEO brings people to your site, content marketing makes them choose you, the market radar shows who is moving. But if the follow-up sits in four different places, half of it falls away.
That is why every client gets the marketing system included. No separate subscription, no scattered tools, no in-between invoices. It runs from day one.
What's inside
The main categories below. The complete feature list is in the PDF, with concrete explanation per component.
Contact management, deal pipeline, tasks, notes. One place where everything lives. Replaces HubSpot Starter, Pipedrive or the loose spreadsheets you keep now.
Online booking, automatic confirmations, reminders via email and WhatsApp. Calendly functionality included, no separate subscription.
Integrated inbox for all channels. Conversations with clients in one place, no matter how they get in touch.
Newsletters, drip flows, A/B tests and list segmentation. Replaces Mailchimp and ActiveCampaign without an extra subscription.
Email is still the primary B2B lead channel (68%, Spotler). So at kick-off we set your sending domain up properly: SPF, DKIM and DMARC. Well-authenticated domains average a 34.2% open rate; a poor configuration lands in the spam folder.
Sign-up pages, service pages and mini funnels are built straight into the platform. Replaces ClickFunnels, PlugAndPay funnels and separate landing page tools.
Contact forms, surveys and trigger-based automations: a lead comes in, gets an automatic welcome, a calendar invite, a follow-up email. Replaces Typeform and Zapier for most flows.
First drafts of blog posts, social content and email campaigns through built-in AI. We keep the quality up, the system keeps the volume up.
Automatic review flow: after a completed service your client gets a reminder via email or WhatsApp with a direct link to Google, Trustpilot or sector platform. The system tracks who replied and who didn't, your dashboard shows the scores.
What this replaces
Each with its own login, invoice and price rise. The platform and the agents take over the work; your senior marketer steers the whole.
One platform, one point of contact, one monthly price. Cancel monthly.
The platform
Not a set of separate AI tools tied together. At the top a senior marketer steers, below that the agents run on scripts we build, and underneath sits the data and engineering that makes it possible.
The full stack runs, every day.
The difference with a tool
AI visibility tools such as Semrush, Otterly and Peec measure what we measure: your position in Google and in the AI engines. Then you have to act on it. We deliver the work as well, and a senior marketeer who reviews it.
| AI visibility tool | Gold Lemon | |
|---|---|---|
| Measured in Google and in ChatGPT, Claude, Gemini, Perplexity and Google AI Mode | ● weekly or daily | ● every Monday |
| 25 buyer questions, share of voice, how AI describes you, visits from AI | ● | ● |
| The article and the LinkedIn post, every week, in your voice | ○ a subject at best | ● ready for your approval |
| Link opportunities and the fix list per page for your web builder | ◑ lists, no approach | ● with the approach per opportunity |
| A senior marketer who reviews and steers, 1 hour a week | ○ | ● |
| Your LinkedIn profile and your Google Business Profile | ○ | ● reviewed, with concrete advice |
| Your own Claude that knows your numbers | ○ | ● connector plus five skills |
| Per month | $99 to $489, numbers only | €699, the numbers plus the work |
You, in your own Claude
The Gold Lemon connector puts your numbers, keywords, AI answers, brand profile and texts in your Claude. Five skills know how you work: reading the week report, reviewing a text, writing a LinkedIn post, researching a buyer question. You ask, you get the answer with the numbers, you approve. No tool has this.
An SMB buyer looks at your Google Business Profile and at the owner's LinkedIn profile. We review both, write the texts in your voice and track your position in Google Maps. No tool does that.
Download the feature list
The complete feature list per category in one PDF. Send it to your team, put it next to what you have now. Ready to use.
Download the feature listNo form, no email needed. Feel free to share it.
For whom
Working with a mess of Calendly, Mailchimp, a separate CRM, a forms tool, and WhatsApp Business apart? Then you need this system. Not to add another subscription, but to drop four of them.
Ready for a call?
30 minutes. We look at what you're running now and what you can replace with this.