Robin van Schaik · LinkedIn
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.
Pick a moment that suits you. We go through your situation and which system fits.
Every client gets the same marketing system. CRM, calendar, follow-up by email and WhatsApp, forms, all in one platform. We believe this is the engine underneath any serious marketing approach.
In short
Marketing in B2B SMBs rarely fails because of bad ideas. It fails because of scattered execution. A good campaign is followed by three months of silence. A good website never gets a second wave of content. A good lead is forgotten in the inbox. It costs money without anything lasting coming out of it.
A marketing system is the opposite: four layers that lean on each other. Positioning decides what you say, messaging translates that for your market, systems make sure nothing slips away between interest and conversation, and tactics take it outside. We set up all four and keep them running.
Why included
We believe marketing does not work without an operational foundation. SEO brings people to your site, content marketing makes them choose you, the market radar shows who is moving. But if the follow-up sits in four different places, half of it falls away.
That is why every client gets the marketing system included. No separate subscription, no scattered tools, no in-between invoices. It runs from day one.
What's inside
The main categories below. The complete feature list is in the PDF, with concrete explanation per component.
Contact management, deal pipeline, tasks, notes. One place where everything lives. Replaces HubSpot Starter, Pipedrive or the loose spreadsheets you keep now.
Online booking, automatic confirmations, reminders via email and WhatsApp. Calendly functionality included, no separate subscription.
Integrated inbox for all channels. Conversations with clients in one place, no matter how they get in touch.
Newsletters, drip flows, A/B tests and list segmentation. Replaces Mailchimp and ActiveCampaign without an extra subscription.
Email is still the primary B2B lead channel (68%, Spotler). So at kick-off we set your sending domain up properly: SPF, DKIM and DMARC. Well-authenticated domains average a 34.2% open rate; a poor configuration lands in the spam folder.
Sign-up pages, service pages and mini funnels are built straight into the platform. Replaces ClickFunnels, PlugAndPay funnels and separate landing page tools.
Contact forms, surveys and trigger-based automations: a lead comes in, gets an automatic welcome, a calendar invite, a follow-up email. Replaces Typeform and Zapier for most flows.
First drafts of blog posts, social content and email campaigns through built-in AI. We keep the quality up, the system keeps the volume up.
Automatic review flow: after a completed service your client gets a reminder via email or WhatsApp with a direct link to Google, Trustpilot or sector platform. The system tracks who replied and who didn't, your dashboard shows the scores.
Download the feature list
The complete feature list per category in one PDF. Send it to your team, put it next to what you have now. Ready to use.
Download the feature listNo form, no email needed. Feel free to share it.
For whom
Working with a mess of Calendly, Mailchimp, a separate CRM, a forms tool, and WhatsApp Business apart? Then you need this system. Not to add another subscription, but to drop four of them.
Ready for a call?
30 minutes. We look at what you're running now and what you can replace with this.