Pillar 03 · Lead generation

See what moves.
Before it shows up
in your pipeline.

By the time a prospect calls, the shortlist has already been made. The market radar shows which companies are moving towards you.

See pricing
Weekly
signal report
3-20
competitors monitored
answermark
warm accounts list
Market monitoring
Which part of your market is approaching your position. Movement, not a static number.
Market
Shortlist tracking
Companies who shortlist you without you knowing.
Company
ChatGPT citations
How often you get mentioned when your market queries LLMs.
An ad works as long as you pay and stops the moment you stop. What we build for you, your visibility, your authority, your market position, stays in place. Ads can be smart at a specific moment, but as the main course you don't build assets with them. We build your assets first.
Warm accounts
Companies actively following your site and content.
Person

Why included

The market radar comes down to one question: which companies in your target market are showing buying signals before they get in touch? We monitor your market for visible movement: job openings, technology changes, press announcements and LinkedIn activity from decision makers. Every morning you get a prioritised list.

That changes how your week starts. Instead of cold calling, you open your laptop with twenty companies that have a reason to talk to you right now. We set the radar up for your market and connect the output to your follow-up in the CRM.

The problem

What we do
Concrete work.

No smoke screen.

In B2B a single person rarely decides: a buying group chooses together, long before they make contact. The radar picks up their buying signals, so marketing can adjust with purpose and sales follows up warm instead of cold. Timing based on intent.

What we do

TAM overlap monitoring
We monitor which share of your addressable market is actively moving toward you. Not a vanity metric, but a predictor of growth.

Shortlist tracking per sector

Market overlap monitoring

ChatGPT, Gemini and Perplexity citations

Between 15 and 50 prompts monitored. We see which terms mention you, which mention your competitors, and how that shifts.

Warm accounts list

ChatGPT, Gemini and Perplexity citations

Competitor monitoring

3 to 20 competitors, depending on package. What they do, what works, where position shifts.

Weekly signal reporting

Competitor monitoring

5 competitors in view. What they do, what works, where position is shifting.

In the Lead package: tracking configured for your exact sub-segment, not just generic industry.

How we work

Weekly

Tracking set up for your exact sub-segment, not just a generic industry.

How we work

Market radar only works if it's actionable. We don't report everything we see, just what shifts. One weekly signal report with three to five observations that matter, and the action that goes with each. Month 1
ICP sharpened, sector boundaries set, first tracking configured

Month 2-3

Month 1

Month 4+

Month 2-3

What it delivers

Month 4+

at the right moment.

What it delivers

More important than the volume of signals: what you do with them. A good radar leads to 3 to 5 actionable signals per week. Not 50 vanity alerts you can't use.
Who it's for

For those who take

sales seriously.

Who it's for

Ready for a call?
An honest

diagnosis.

Scan your position

Where do you stand in the search results?
And where does your competitor stand.

See where you stand today in Google and in AI search such as ChatGPT, how your competitors are doing and where the opportunities are. Fill in the form and we will send you the analysis.

What you get
  • Your position in viewWhere you stand in Google and ChatGPT on the search terms that matter for your offer.
  • Your competition alongsideWho ranks above you, and what they do that puts them there.
  • An action listNot raw data. A prioritised list of what to tackle first and what it will deliver.
How it works
  1. ongoing results.Fill in the form. Your market, your offer, your main competitors.
  2. Editorial process with you as the sourceWe measure your positions in Google and ChatGPT and set them next to your competitors.
  3. LinkedIn engagement per audienceYou receive your position update plus an action list.
Get the scan

Fill in the form and within two working days you will receive your update on your position in the search engines and your competition.

Ready for a call?

An honest diagnosis.

30 minutes. We show you where your market radar stands today and where the leverage is.

Next step

Content marketing → SEO and visibility → Marketing system → How we build it →
Robin builds AI marketing systems for SMBs in the Netherlands. With 25 years of digital marketing expertise he combines strategy, tech and AI to help companies grow without a big team.
Robin van Schaik · How do you buy yourself? You google, you ask ChatGPT, you ask someone who already has it. Only then do you pick up the phone. Your client does the exact same thing. If you're not there, you're out before they know you exist.
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.