Robin van Schaik · LinkedIn
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.
Pick a moment that suits you. We go through your situation and which system fits.
By the time a prospect calls, the shortlist has already been made. The market radar shows which companies are moving towards you.
In short
The market radar comes down to one question: which companies in your target market are showing buying signals before they get in touch? We monitor your market for visible movement: job openings, technology changes, press announcements and LinkedIn activity from decision makers. Every morning you get a prioritised list.
That changes how your week starts. Instead of cold calling, you open your laptop with twenty companies that have a reason to talk to you right now. We set the radar up for your market and connect the output to your follow-up in the CRM.
The problem
B2B marketing measures visitors, clicks and bounce rates. None of that tells you whether your market knows you. Our market radar shows which part of your market is moving toward you, which shortlists are growing, and where your position is shifting. Three layers: market, company, person.
In B2B a single person rarely decides: a buying group chooses together, long before they make contact. The radar picks up their buying signals, so marketing can adjust with purpose and sales follows up warm instead of cold. Timing based on intent.
What we do
Seven concrete components. Which ones are active in your package depends on where you stand and what your goal is.
We monitor which share of your addressable market is actively moving toward you. Not a vanity metric, but a predictor of growth.
Custom tracking for your niche: which companies keep showing up in search behaviour that matches your solution.
Between 15 and 50 prompts monitored. We see which terms mention you, which mention your competitors, and how that shifts.
Companies who recently visited your site, downloaded your content, or followed you on LinkedIn. With sector and size context.
5 competitors in view. What they do, what works, where position is shifting.
One overview per week. What changed, what stands out, which actions make sense now.
Tracking set up for your exact sub-segment, not just a generic industry.
How we work
Market radar only works if it's actionable. We don't report everything we see, just what shifts. One weekly signal report with three to five observations that matter, and the action that goes with each.
ICP sharpened, sector boundaries set, first tracking configured
First signal reports. Patterns become visible. First warm accounts.
Full radar active. Sales actions based on signals, not on chance.
What it delivers
Market radar changes how you do sales. No more cold calling random companies, just targeted contact with companies actively searching for solutions in your direction. Your sales calls get shorter, conversion higher.
More important than the volume of signals: what you do with them. A good radar leads to 3 to 5 actionable signals per week. Not 50 vanity alerts you can't use.
For whom
B2B SMBs with a sales function, or an owner who is active in sales themselves. Works best when your market is defined enough to attach signals to, and when you are willing to act within a week on what the radar shows. Not for those who wait passively for leads.
Scan your position
See where you stand today in Google and in AI search such as ChatGPT, how your competitors are doing and where the opportunities are. Fill in the form and we will send you the analysis.
Fill in the form and within two working days you will receive your update on your position in the search engines and your competition.
Ready for a call?
30 minutes. We show you where your market radar stands today and where the leverage is.