Robin van Schaik · LinkedIn
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.
Pick a moment that suits you. We go through your situation and which system fits.
Visibility brings visitors in. Authority makes them choose you. We build your standing on LinkedIn, Instagram and trade blogs, with content drawn from your expertise.
In short
Authority is not the same as being known. 86 percent of business buying journeys start with a mental shortlist of companies the decision maker already trusts, before the first search. You get on that list by being useful and recognisable over a longer period.
For B2B SMBs that means being consistently present on LinkedIn, with a recognisable point of view on your field. We build that rhythm: three posts a week, one monthly piece with depth. After six months your market knows who you are before they go looking for you.
The problem
LinkedIn is full of agencies saying the same thing. AI-generated posts about AI marketing. Inspiring quotes with nothing behind them. Carousels that look like knowledge but add nothing. For B2B SMB owners that is noise. What your market does pick up: real expertise on paper, made by people who genuinely know your sector.
What we do
Seven concrete components. Which ones are active in your package depends on where you stand and what your goal is.
2 to 4 posts per week, depending on package. No recyclable quotes, but observations from your practice.
1 to 2 posts per week. For the human behind the brand, sector impressions and behind-the-scenes.
1 to 2 per month. In-depth, built on your knowledge. Works for visibility and authority at the same time.
We interview, write, edit. You approve. No ghostwriter feel, just your voice.
We write about what your clients actually ask, not about what marketing agencies think will perform.
Real stories, not generalities. Reviews actively collected on Google, Trustpilot and sector platforms. Client stories where numbers belong, not generic marketing prose.
You plus up to 2 team members get support on your own profile and posts.
How we work
We don't work with random copywriters who don't know your sector. Every post and blog comes from a conversation with you or a team member. You bring the knowledge, we bring the structure, rhythm and distribution.
Content strategy and first editorial conversations. First posts live.
Rhythm of weekly posts. First industry blog. First engagement data.
Deeper themes. Personal brand work. Key people get support.
What it delivers
Authority is a long-term build. First effect after 2 to 3 months: more connection requests, more engagement, your name comes up in conversations. Real ROI arrives around month 6: prospects call who say "I've been following you for a while". That's what you want.
More important than likes: how often your name comes up in market conversations you don't see. For that you need the market radar. Visibility and authority reinforce each other. You get found, and when they click, they choose.
For whom
B2B SMB owners or team members who have real expertise in a specific sector. Not for those who only want content "because they have to". For those who want their expertise visible and that to attract clients.
Ready for a call?
30 minutes. We show you where your authority stands today and where the leverage is.