Pillar 02 · Content marketing

Become the name your
market remembers.

Visibility brings visitors in. Authority makes them choose you. We build your standing on LinkedIn, Instagram and trade blogs, with content drawn from your expertise.

See pricing
2–4
posts per week
1–2
industry blogs per month
How do you buy yourself? You google, you ask ChatGPT, you ask someone who already has it. Only then do you pick up the phone. Your client does the exact same thing. If you're not there, you're out before they know you exist.
+ Instagram
LinkedIn content
From founder and company page. Weekly cadence.
Main channel
Warm
Second primary channel for the human behind the brand.
Face
Industry blogs
Written by people who know your sector.
Monthly
Editorial process
You're the source, we do the writing.
Collaboration

Why included

Authority is not the same as being known. 86 percent of business buying journeys start with a mental shortlist of companies the decision maker already trusts, before the first search. You get on that list by being useful and recognisable over a longer period.

For B2B SMBs that means being consistently present on LinkedIn, with a recognisable point of view on your field. We build that rhythm: three posts a week, one monthly piece with depth. After six months your market knows who you are before they go looking for you.

The problem

LinkedIn is full of agencies saying the same thing. AI-generated posts about AI marketing. Inspirational quotes without substance. Carousels that look like knowledge but add nothing. For B2B SMB owners that's noise. What your market picks up: expertise on paper, created by people who really understand your sector. What we do
Concrete work.

LinkedIn is full of agencies saying the same thing. AI-generated posts about AI marketing. Inspiring quotes with nothing behind them. Carousels that look like knowledge but add nothing. For B2B SMB owners that is noise. What your market does pick up: real expertise on paper, made by people who genuinely know your sector.

What we do

TAM overlap monitoring
We monitor which share of your addressable market is actively moving toward you. Not a vanity metric, but a predictor of growth.

Shortlist tracking per sector

1 to 2 posts per week. For the human behind the brand, sector impressions and behind-the-scenes.

Industry blogs on your own site

1 to 2 per month. In-depth, built on your knowledge. Works for visibility and authority at the same time.

Editorial process with you as the source

Industry blogs on your own site

Topics from your trade, not from marketing

We write about what your clients actually ask, not about what marketing agencies think will score well.

Cases, client stories and reviews

Real stories, not generalities. Reviews actively collected on Google, Trustpilot and sector platforms. Client stories where numbers belong, not generic marketing prose.

We write about what your clients actually ask, not about what marketing agencies think will perform.

In the Lead package: you plus max. 2 team members get support on their own profile and posts.

How we work

Editorial process.

You plus up to 2 team members get support on your own profile and posts.

How we work

Month 1
Content strategy and first editorial conversations. First posts live.

Month 2-3

Month 1

Month 4+

Month 2-3

What it delivers

Month 4+

before they call.

What it delivers

On the shortlist
Who it's for

For those who

have something to say.

Who it's for

Who it's for
An honest

diagnosis.

Ready for a call?

An honest diagnosis.

30 minutes. We show you where your authority stands today and where the leverage is.

Next step

Lead generation → SEO and visibility → Marketing system → How we build it →
Robin builds AI marketing systems for SMBs in the Netherlands. With 25 years of digital marketing expertise he combines strategy, tech and AI to help companies grow without a big team.
Robin van Schaik · How do you buy yourself? You google, you ask ChatGPT, you ask someone who already has it. Only then do you pick up the phone. Your client does the exact same thing. If you're not there, you're out before they know you exist.
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.