Robin van Schaik · LinkedIn
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.
Pick a moment that suits you. We go through your situation and which system fits.
Visibility is the foundation: without it, nothing starts. We make sure the companies that need you can find you, in Google and in ChatGPT.
In short
Visibility in 2026 means two search engines at once. Google still delivers the most search traffic, but ChatGPT, Gemini and Perplexity answer a growing share of the exploratory questions. Rank only in Google and you miss that stop along the way. Both ask the same of your content: clear, structured and quotable.
We build for both sides: classic SEO for Google, GEO for the AI layer. The criteria largely overlap but differ in the detail. We keep both active, with monthly monitoring through Morningscore and Otterly.AI.
The problem
B2B buyers make their shortlist before they start searching. 86% have already made their choice by the time they request a quote. If your name isn't in their head, or doesn't come up at the top when they do search, you're not an option. No matter how good you are.
What we do
Seven concrete components. Which ones are active in your package depends on where you stand and what your goal is.
An audit on speed, structured data, crawlability and mobile performance. With direct fixes where needed.
We manage to between 50 and 500 keywords, depending on your package. Concrete keywords with search volume and buy intent, not everything.
We monitor between 15 and 50 prompts. What does ChatGPT say when someone asks about your market? We make sure you're in that answer.
Specific enough to rank quickly. Your market searches niches, not broad terms.
Reviews on Google, Trustpilot and sector platforms are a hard ranking signal for SEO and a citation source for LLMs such as ChatGPT. We set up a review flow and manage your Google Business profile.
We catch deviations within a week, not only in the monthly report.
No 200 spam links, but 5 that matter. Sector-relevant backlinks that move rankings.
How we work
First an audit and strategy. After that monthly execution and monitoring. We report what we did, what it delivered, and which three actions we'll do next month. If the strategy gets stuck somewhere, you hear it from us before you notice yourself.
Audit, ICP, keyword strategy and first technical fixes
Content production, GEO optimization, first link building
Scale and optimization. First rankings shift, weekly monitoring
What it delivers
Visibility is not a quick win, but you see movement quickly. First shifts after 4 to 8 weeks on long-tail keywords. Structural rankings after 3 to 6 months. From month 6 onwards it compounds without you having to push as hard each month.
More important than ranking position: how many relevant visitors you get, how often ChatGPT mentions you when someone asks about your market, and how many quotes actually come from organic traffic.
For whom
Companies with a team of 5 to 50 people, revenue between 1 and 20 million, and growth pace. Business services, B2B tech, recruitment, B2B industry, training and leadership. Not for solo coaches or local retail. Not for companies who don't have their positioning sharp yet.
GEO scan
A personal read on your visibility in AI search and Google, with three concrete priorities for your company. In your inbox within 48 hours, written by our team.
Fill in the form and our team gets to work. No obligations.
Ready for a call?
30 minutes. We show you where your visibility stands today and where the leverage is.