Under the hood

How we build this at
mid-market prices.

The system is built agentically: AI agents run the volume and monitoring tasks that would normally cost a team of three marketers. A senior marketer keeps the judgment: point of view, timing and priority.

See the marketing system →
The system

Five agents, one engine.
The engine room under the bonnet.

Every model runs on the same pattern: cloud sources through APIs, a Claude agent as the brain, and a review gate where the senior marketer assesses everything before it goes to the client for approval. We use the leading tools per discipline, driven from Claude Code.

The Gold Lemon agentic SEO and GEO model: six cloud sources through API and MCP, a Claude research agent as the brain, and a review gate where the senior approves everything before Live or Outreach.

Agentic SEO + GEO. Monitoring and briefing engine. Open full view

The Gold Lemon agentic content model: briefings, interviews and brand voice through API as the source, a Claude content agent that writes in your voice, and a review gate where the senior approves every text.

Agentic content. From briefing to draft in your voice. Open full view

The Gold Lemon agentic outreach model: prospect lists, ICP data and buying signals through API, a Claude outreach agent that writes personally, and a review gate where you approve everything before sending.

Agentic outreach. The right message to the right contact. Open full view

The agent team

Five agents,
one senior marketer at the wheel.

Each agent has one job and does it continuously. The senior marketer decides what happens with it.

Research agent

Continuous research into search behaviour, competition and developments in your market. Delivers the briefings the other agents run on.

SEO agent

Technical audits, longtail pages and visibility monitoring in Google and ChatGPT. Weekly reporting.

Content agent

Drafts for LinkedIn, trade blogs and Instagram, based on your input and the briefings from the research agent.

Outreach agent

Review requests, follow-up and signals towards your network through LinkedIn, Instagram and WhatsApp. Prepared, never sent unseen.

Signals agent

Market overlap, shortlist signals and ChatGPT citations. Runs on your market day and night.

Senior marketer

Assesses all agent work and decides what goes back or gets dropped. What passes review goes to you for approval. Nothing goes live without sign-off from the senior marketer and the client.

Why this works

Agents do the volume.
The senior marketer keeps the judgment.

ongoing results.

Agents do the work

Monitoring, drafting, flagging, reporting.

  • Research agent delivers briefings
  • Content agent creates drafts
  • Monitoring and signals keep running, at night too
Editorial process with you as the source

The senior marketer reviews, you approve

Point of view, timing, priority, taste.

  • First review by the senior marketer, then your approval; only then live
  • No AI slop, but content with a point of view of its own
  • You as the source, the senior marketer as the editor
LinkedIn engagement per audience

That is how it fits a mid-market budget

No junior marketer on the payroll, no agency rate.

  • The volume work of three marketers, without three salaries
  • Transparent fixed price, no hourly rates
  • Direct contact with your senior marketer, no account managers in between
AI speed, human judgment

How every round runs
through the system.

ongoing results.

Agents run the volume

Keyword research, visibility monitoring, first drafts, signals from the market. The work that needs scale runs automatically.

Editorial process with you as the source

The senior marketer assesses

Point of view, timing, priority, taste. Anything that does not match your market or your voice goes back or gets dropped.

LinkedIn engagement per audience

Live, measure, adjust

Only after approval does it go live. The dashboard shows what it does, the monthly report tells it in plain language.

"No AI slop, but content written by people who know your sector."

Why we combine AI speed with human judgment, and where the line sits, is on our blog.

Read: AI speed, human judgment →
Four principles that guide what we build for every client. Other agencies chase who buys today. We build for who chooses tomorrow.

01
95% is still thinking.

Five percent of your market is ready to buy today. The other 95% are exploring, comparing and making shortlists. Most agencies chase the five. We build your place with the 95%.

Content · LinkedIn posts · Website · Ads · Funnels · Planning · Channels · Email campaigns · AI tools · Visuals · Brand identity · Dashboards Systems · Team · KPIs · CRM · Follow-ups · Automations · Actions · Budget · Messaging · Tone of voice · Story · Content guidelines · AUDIENCE · PROPOSITION · POSITIONING · 1 · TACTICS 2 · SYSTEMS 3 · MESSAGING 4 · CORE ChatGPT citations, return visits and warm accounts are predictors of growth.
See it before it shows up in your pipeline.

By the time a prospect calls, the choice is already made. The market radar shows who is moving: TAM shifts, growing shortlists, ChatGPT citations. Sales actions at the right moment, not at random.

Content, ads, LinkedIn posts, funnels, website, email campaigns, AI tools, visuals, brand identity. The execution every agency delivers. Many companies focus here, while without the layers underneath it stays a plaster on a foundation that is not yet solid.

Marketing must improve?

Don't start at the outside.

Systems, team, KPIs, CRM, follow-ups, automations, dashboards, budget and actions. The marketing system that runs follow-up, included in every package. Cases and client stories

LinkedIn posts

Actions

Your story, your tone, your content guidelines. This is where we build our three pillars: SEO and visibility in Google and ChatGPT, content marketing on LinkedIn and Instagram, lead generation on signals about who is already shortlisting you.

04 · Core · Offer

Audience · Proposition · Positioning

What you sell, to whom, and why that makes a difference. This is often where the real challenge sits. Without a sharp offer and clear positioning, no layer above it holds up.

MESSAGING

Offer

Audience

  • Proposition
    POSITIONING

    01 · Layer 1 · Tactics

  • What's visible
    Content, ads, posts, funnels, website, AI tools. The delivery every agency does. Without the layers below, it's putting band-aids on a foundation that isn't solid yet.

    02 · Layer 2 · Systems

  • What runs behind the scenes
    CRM, calendar, email, WhatsApp, dashboards, automations. The marketing system that runs follow-up, included in every package.

    See what's inside ->

    Awareness → Consideration → Decision
  • Authority
    on LinkedIn and Instagram,

    Market radar

From conversation to

Want to see how this runs for your company ?

A 30 minute introduction. We show what the agents do, what the senior marketer does, and what that means for your market.

Where do you stand against your competitor? Get the scan →
Robin builds AI marketing systems for SMBs in the Netherlands. With 25 years of digital marketing expertise he combines strategy, tech and AI to help companies grow without a big team.
Robin van Schaik · How do you buy yourself? You google, you ask ChatGPT, you ask someone who already has it. Only then do you pick up the phone. Your client does the exact same thing. If you're not there, you're out before they know you exist.
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.