Under the hood

How we build this at
mid-market prices.

The system is built agentically: AI agents run the volume and monitoring tasks that would normally cost a team of three marketers. A senior marketer keeps the judgment: point of view, timing and priority.

See the marketing system →
The system

Five agents, one engine.
The engine room under the bonnet.

Every model runs on the same pattern: cloud sources through APIs, a Claude agent as the brain, and a review gate where the senior marketer assesses everything before it goes to the client for approval. We use the leading tools per discipline, driven from Claude Code.

The Gold Lemon agentic SEO and GEO model: six cloud sources through API and MCP, a Claude research agent as the brain, and a review gate where the senior approves everything before Live or Outreach.

Agentic SEO + GEO. Monitoring and briefing engine. Open full view

The Gold Lemon agentic content model: briefings, interviews and brand voice through API as the source, a Claude content agent that writes in your voice, and a review gate where the senior approves every text.

Agentic content. From briefing to draft in your voice. Open full view

The Gold Lemon agentic outreach model: prospect lists, ICP data and buying signals through API, a Claude outreach agent that writes personally, and a review gate where you approve everything before sending.

Agentic outreach. The right message to the right contact. Open full view

The agent team

Five agents,
one senior marketer at the wheel.

Each agent has one job and does it continuously. The senior marketer decides what happens with it.

Research agent

Continuous research into search behaviour, competition and developments in your market. Delivers the briefings the other agents run on.

SEO agent

Technical audits, longtail pages and visibility monitoring in Google and ChatGPT. Weekly reporting.

Content agent

Drafts for LinkedIn, trade blogs and Instagram, based on your input and the briefings from the research agent.

Outreach agent

Review requests, follow-up and signals towards your network through LinkedIn, Instagram and WhatsApp. Prepared, never sent unseen.

Signals agent

Market overlap, shortlist signals and ChatGPT citations. Runs on your market day and night.

Senior marketer

Assesses all agent work and decides what goes back or gets dropped. What passes review goes to you for approval. Nothing goes live without sign-off from the senior marketer and the client.

Why this works

Agents do the volume.
The senior marketer keeps the judgment.

01

Agents do the work

Monitoring, drafting, flagging, reporting.

  • Research agent delivers briefings
  • Content agent creates drafts
  • Monitoring and signals keep running, at night too
02

The senior marketer reviews, you approve

Point of view, timing, priority, taste.

  • First review by the senior marketer, then your approval; only then live
  • No AI slop, but content with a point of view of its own
  • You as the source, the senior marketer as the editor
03

That is how it fits a mid-market budget

No junior marketer on the payroll, no agency rate.

  • The volume work of three marketers, without three salaries
  • Transparent fixed price, no hourly rates
  • Direct contact with your senior marketer, no account managers in between
AI speed, human judgment

How every round runs
through the system.

01

Agents run the volume

Keyword research, visibility monitoring, first drafts, signals from the market. The work that needs scale runs automatically.

02

The senior marketer assesses

Point of view, timing, priority, taste. Anything that does not match your market or your voice goes back or gets dropped.

03

Live, measure, adjust

Only after approval does it go live. The dashboard shows what it does, the monthly report tells it in plain language.

"No AI slop, but content written by people who know your sector."

Why we combine AI speed with human judgment, and where the line sits, is on our blog.

Read: AI speed, human judgment →
How we look at it

Marketing must improve?
Don't start at the outside.

Most B2B SMB owners work on layer 1: another LinkedIn post, another faster website, another new funnel. Meanwhile the real work sits in the core. This is how we look at marketing.

Content · LinkedIn posts · Website · Ads · Funnels · Planning · Channels · Email campaigns · AI tools · Visuals · Brand identity · Dashboards Systems · Team · KPIs · CRM · Follow-ups · Automations · Actions · Budget · Messaging · Tone of voice · Story · Content guidelines · AUDIENCE · PROPOSITION · POSITIONING · 1 · TACTICS 2 · SYSTEMS 3 · MESSAGING 4 · CORE Offer
01 · Layer 1 · Tactics

What's visible

Content, ads, LinkedIn posts, funnels, website, email campaigns, AI tools, visuals, brand identity. The execution every agency delivers. Many companies focus here, while without the layers underneath it stays a plaster on a foundation that is not yet solid.

02 · Layer 2 · Systems

What runs behind the scenes

Systems, team, KPIs, CRM, follow-ups, automations, dashboards, budget and actions. The marketing system that runs follow-up, included in every package. Cases and client stories

03 · Layer 3 · Messaging

How you communicate

Your story, your tone, your content guidelines. This is where we build our three pillars: SEO and visibility in Google and ChatGPT, content marketing on LinkedIn and Instagram, lead generation on signals about who is already shortlisting you.

04 · Core · Offer

Audience · Proposition · Positioning

What you sell, to whom, and why that makes a difference. This is often where the real challenge sits. Without a sharp offer and clear positioning, no layer above it holds up.

Before we start

What we establish

The model only works if the basics are right. Four things we work out with you first, before we make content or campaigns.

  • A
    Customer persona

    Who uses your product or service every day. Role, tasks, pain points. Determines language and content examples.

  • B
    Buyer persona

    Who makes or influences the buying decision. In B2B often someone other than the user. A buying committee of 3 to 7 people.

  • C
    Buyer journey

    Three phases every B2B buyer goes through. A different content type, channel and follow-up per phase.

    Awareness → Consideration → Decision
  • D
    on LinkedIn and Instagram,

    What your audience searches for per phase of the journey. The source for SEO, GEO, content titles and ads. No content without data.

Introduction

Want to see how this runs for your company ?

A 30 minute introduction. We show what the agents do, what the senior marketer does, and what that means for your market.

Where do you stand against your competitor? Get the scan →
Robin van Schaik
Robin van Schaik · LinkedIn
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.