Robin van Schaik · LinkedIn
Founder and senior marketer, Gold Lemon
25+ years of B2B marketing. Builds marketing systems for software, IT and telecom companies, with AI agents for the volume work and human judgment on everything that goes live.
Pick a moment that suits you. We go through your situation and which system fits.
The system is built agentically: twelve AI agents run the volume work for findability, content and leads, fed by 40+ connected sources and tools. A senior marketer keeps the judgment: point of view, timing and priority.
The video only loads when you press play (via YouTube, no tracking cookies beforehand). On-screen text in Dutch.
Twelve agents in four groups: findability, content, outreach and overview. Each agent has one job and does it continuously. The senior marketer decides what happens with it.
Measures every Monday your rankings in Google and whether ChatGPT, Claude, Gemini, Perplexity and Google AI Mode name you.
Measures who links to your site, compares it with your competitors and writes a playbook of real sites where you can earn a link.
Tracks your reviews on Google, Trustpilot and other platforms and shows where you are still missing.
Keeps track of what your competitors publish, where they rise in Google and who AI assistants name next to you.
Sees Google and Meta updates coming and shows what they did to your clicks and pages.
Reads your market every week: trade media, questions buyers ask and what competitors publish, and proposes topics.
Writes a blog and a LinkedIn post every week in your voice, based on your brand profile.
Posts approved texts on LinkedIn, Instagram and Facebook, with a fitting image, now or at a set time.
Sees which companies in your audience show buying intent: website visits, vacancies, growth and new decision makers.
Finds out per warm account who the person is and what is going on, and writes a first LinkedIn message with one concrete insight.
Approaches your audience warmly on LinkedIn, with connection requests and follow-up.
Sums up every Monday how your marketing is doing and makes the monthly report.
Assesses all agent work and decides what goes back or gets dropped. What passes review goes to you for approval. Every week an hour of alignment, every quarter a strategy session. Nothing goes live without sign-off from the senior marketer and the client.
Not hours, but output. Findability, content and leads, for a fixed price of EUR 699 per month.
Every week
Every month
Always
Monitoring, drafting, flagging, reporting.
Point of view, timing, priority, taste.
No junior marketer on the payroll, no agency rate.
Keyword research, visibility monitoring, first drafts, signals from the market. The work that needs scale runs automatically.
Point of view, timing, priority, taste. Anything that does not match your market or your voice goes back or gets dropped.
Only after approval does it go live. The live dashboard shows every Monday what it does and what changed, in plain language.
"No AI slop, but content written by people who know your sector."
Why we combine AI speed with human judgment, and where the line sits, is on our blog.
Read: AI speed, human judgment →Most B2B SMB owners work on layer 1: another LinkedIn post, another faster website, another new funnel. Meanwhile the real work sits in the core. This is how we look at marketing.
Content, ads, LinkedIn posts, funnels, website, email campaigns, AI tools, visuals, brand identity. The execution every agency delivers. Many companies focus here, while without the layers underneath it stays a plaster on a foundation that is not yet solid.
Systems, team, KPIs, CRM, follow-ups, automations, dashboards, budget and actions. The marketing system that runs follow-up, included in every package. Cases and client stories
Your story, your tone, your content guidelines. This is where we build our three pillars: SEO/GEO/AEO and visibility in Google and ChatGPT, content marketing on LinkedIn and your own site, lead generation on signals about who is already shortlisting you.
What you sell, to whom, and why that makes a difference. This is often where the real challenge sits. Without a sharp offer and clear positioning, no layer above it holds up.
The model only works if the basics are right. Four things we work out with you first, before we make content or campaigns.
Who uses your product or service every day. Role, tasks, pain points. Determines language and content examples.
Who makes or influences the buying decision. In B2B often someone other than the user. A buying committee of 3 to 7 people.
Three phases every B2B buyer goes through. A different content type, channel and follow-up per phase.
What your audience searches for per phase of the journey. The source for SEO/GEO/AEO, content titles and ads. No content without data.
A 30 minute introduction. We show what the agents do, what the senior marketer does, and what that means for your market.